SWOT business analysis technique

SWOT analysis

SWOT stands for:

• Strengths;
• Weaknesses;
• Opportunities;
• Threats.

It is a technique used to analyse:

• External factors affecting an organisation (opportunities and threats);
• Internal factors (strengths and weaknesses) that can help an organisation address the external factors.

This is a good example of how many of these common business analysis techniques can be used together. For example, doing a MOST analysis can help you identify strengths and weaknesses. Also, a PESTLE analysis can help you identify opportunities and threats. This technique is covered in detail on these BCS business analyst courses. 

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